Hutson Creative Co logo Hutson Creative Co logo

Portfolio

Ian Morgan Cron (TypologyInstitute.com)

  • Newsletter ghostwriter for 1 year
  • Membership newsletter ghostwriter for 1 year
  • True You Course
    • Course name
    • Course curriculum (120,000 word script)
    • Course workbook
    • Sales page
    • Course marketing and launch strategy
    • Course launch copy (social posts and emails)
    • Evergreen funnel copy after launch
  • Discovering You Course
    • Course name
    • Course curriculum (30,000 word script)
    • Course workbook
    • Sales page
    • Course marketing and launch strategy
    • Course launch copy (social posts and emails)
  • Typology Institute Website Copy
  • Migrated from ActiveCampaign to ConvertKit

 

SPI

  • Three LBPS sequences
    • These are Learning, Bridge, Pitch Sequences, popularized by Brennan Dunn. The idea is to first teach your audience, then create a bridge from what they've learned to a relevant product, then move into a direct pitch.
    • These were each about 10-12 emails.
  • Home page copy and advised on site design
  • Sales page copy for multiple courses and workshops
  • Marketing and growth strategy for webinars and courses
  • Sales and promotional emails for webinars and courses

 

The Homesteading Family

  • Managed promo and marketing calendar
  • Average one course promotion per month.
    • Each promotion, we would review copy, analyze previous performance and adjust copy for the following promotion.
  • Practical, Homemade Dairy
    • 6 versions of ad copy
    • 3 waitlist invite emails
    • 13 launch excite emails (for waitlist members)
    • 6 sales/open cart emails
  • The Abundant Pantry: Canning
    • 6 versions of ad copy
    • 3 webinar invitation emails
    • 5 excite emails
    • 7 sales/open cart emails
    • 2 downsell emails
  • The Art of Homemade Bread
    • 6 versions of ad copy
    • 3 webinar invitation emails
    • 5 excite emails
    • 7 sales/open cart emails
    • 1-2 downsell emails
  • Herbal Medicine Cabinet
    • 6 versions of ad copy
    • 3 webinar invitation emails
    • 5 excite emails
    • 7 sales/open cart emails
    • 1-2 downsell emails
  • Migrated from Kajabi to ConvertKit. Then back 1 year later.


Pioneering Today (Melissa K Norris)

  • Personalized Welcome sequence
    • Welcome emails, which branches into 5 individual, choose-your-own adventure sequences.
    • Each sequence is a mini-email course about the topic, which pitches a webinar at the end.
    • If the subscriber opts-in to the webinar, they get added to an automated sales email sequence for the related product.
  • Backyard Gardening System
    • Sales page copy/design
    • 6 versions of ad copy
    • 3 Webinar invite emails
    • ~5 Excite emails
    • 7 Sales/open cart emails
    • 1-2 downsell emails
  • Pioneering Today Academy
    • Would open 2-3 times a year
    • Sales page copy and design
    • 6 versions of ad copy
    • 3 webinar invite emails
    • 5 excite emails
    • 3-4 waitlist emails (the waitlist was up in between open enrollment, so people would join throughout the year)
    • 7 sales/open cart emails
  • Home Canning with Confidence
    • Sales page copy
    • 6 versions of ad copy
    • 3 webinar invitation emails
    • 5 excite emails
    • 7 sales/open cart emails
    • 1-2 downsell emails
  • Practical Home Herbalism
    • Sales page copy
    • 6 versions of ad copy
    • 3 webinar invitation emails
    • 5 excite emails
    • 7 sales/open cart emails
    • 1-2 downsell emails
  • Sourdough Mastery for the Home Baker
    • 6 versions of ad copy
    • 3 webinar invitation emails
    • 5 excite emails
    • 7 sales/open cart emails
    • 1-2 downsell emails

 

Copyblogger

 

Aaron McHugh

 

Twenty39.com

  • Brand positioning/messaging
  • Website copy
  • Sales funnel strategy and email copy


Y8

  • Website copy (2019)
  • Lead magnet content


Jenny Wood 

  • Profile - Website
  • LinkedIn content strategy
  • LinkedIn content copywriting/ghostwriting
  • Grew from 7,000 to 61,000 followers


Homestead Documentary


Fusebox.fm

  • Website copy
  • Launch emails to launch the new Fusebox player.


Lattes and Leases

  • Private Money Playbook sales page


Simplero

  • Course Launch Challenge Sales Page
  • Website copy (2019)
  • Brand positioning/messaging (2019)


North Beam

  • Brand positioning/messaging
  • Website copy


The Present Family